Founder & Head Chef
Marco Lucetti
Born in Naples and trained at the Associazione Verace Pizza Napoletana, Marco brought his 20-year mastery of Neapolitan pizza to New York when he founded Pizza luce in 2010.
Our Story
The Heart Behind
pizza luce
Born from a love of authentic Italian craft, pizza luce has been serving New York with handmade artisan pizzas since 2010. We believe every slice should tell a story — one of fresh ingredients, passion, and the luce (light) of true culinary tradition. Our pizzaluce philosophy puts quality above all else.
15+
Years in Business
50k
Pizzas Served
4.9★
Average Rating
12+
Menu Creations
Our Mission
Why We Make pizza lucs
The name pizza lucs reflects our dedication to being a guiding light in New York's pizza scene. Every ingredient we choose, every dough we hand-stretch, is driven by one mission: to bring people together over extraordinary food.
Farm-Fresh Ingredients
We source only the finest local produce, hand-picked mozzarella, and imported Italian tomatoes — every component chosen for superior quality and taste.
Wood-Fired Passion
Our stone-deck oven reaches the perfect temperature to create that crispy-yet-chewy crust that defines a true artisan pizza. No shortcuts, ever.
Community First
We believe food brings people together. Whether it's a family dinner or a quick lunch, Pizza luce is a place where every guest feels at home in New York.
Sustainable Choices
From compostable packaging to partnering with local farms, we make thoughtful choices to minimize our footprint while maximizing the flavor on your plate.
Our History
The pizzaluce Journey
The pizzaluce story began with a single oven and an unwavering dream. Here's how we grew from a tiny kitchen to New York's beloved pizza destination.
2010 — The Beginning
A Dream Ignites
Marco Lucetti opens a small takeaway window at 235 E 53rd St with just three pizza recipes, a stone oven, and a passion for authentic Italian craft. The line stretched around the block on day one.
2013 — Growing Family
First Full Dining Room
After years of takeaway success, Pizza luce expands into a full sit-down restaurant. The team grows to 12, and the menu broadens to 18 signature pizzas alongside craft salads and homemade pasta.
2017 — Recognition
New York's Best Pizza Award
Pizza luce is named one of New York's Top 10 Pizza Restaurants by the NYC Food Guide. The Margherita Luce becomes an iconic dish recognised city-wide for its simplicity and depth of flavour.
2021 — Going Digital
Delivery & Online Ordering
We launch our online ordering platform and city-wide delivery, bringing the luce pizza experience to every corner of New York. Same-day delivery and catering services are introduced.
2025 — Today & Beyond
A New Chapter
Over 50,000 pizzas served and counting. Pizza luce continues to innovate with seasonal menus and community events, staying true to the original vision: light, love, and great pizza.
Our People
Meet the Faces Behind the Luce
Every great pizza starts with a great team. Our chefs, servers, and makers share one thing in common — an obsession with making your experience extraordinary at luce pizza.
Executive Chef
Sofia Moretti
Sofia joined Pizza luce in 2013 and elevated our seasonal menus to new heights. Her background in Mediterranean cuisine brings a creative spark to every signature recipe she crafts.
Operations Manager
James Rivera
James ensures every order — dine-in or delivery — meets our exacting standards. With a background in hospitality management, he keeps the Pizza luce experience seamlessly smooth.
Customer Experience Lead
Anya Patel
Anya's warmth and dedication to guest satisfaction define the Pizza luce dining experience. She oversees front-of-house training and our community outreach programs across New York.
Interested in joining our passionate team?
View Open PositionsOur Values
The luce pizza Promise
The luce pizza experience is built on principles we live by every day — from the first ingredient we touch to the last smile we share with our guests.
Uncompromising Quality
We never cut corners. Every dough ball is hand-stretched, every sauce is made fresh daily, and every topping is selected at peak freshness.
Made with Genuine Care
Our team puts heart into every pizza. We treat our kitchen like our home, and every guest like family — because to us, that's what a great meal means.
Respect for Tradition
We honour authentic Italian techniques while embracing New York's diverse tastes. It's a balance between heritage and innovation that defines who we are.
Giving Back to New York
Pizza luce partners with local shelters and food banks, donating meals and volunteering, because we believe our community deserves nourishment — in every sense.
